Matte black version Ī black version was produced for distribution in the 77th Academy Awards gift bags, and was released in early May 2005. Access to the dust required peeling off the plastic cover, usually followed by a replacement cover. Some owners complained about dust accumulating between the V3's plastic screen and LCD glass, possibly through an external side button. It sold 130 million units during its lifespan, being the best-selling clamshell phone to date. The phone had the thinnest profile at the time on a clamshell set, sported an electroluminescent keypad made out of a single metal wafer and used an industry-standard mini-USB port for data, battery charger and headphones, housed in an aluminum body with an external glass screen. The team of the V3 put together a number of design choices that set the device apart from the competition. In November 2019, Motorola Mobility revived the Razr again as a foldable smartphone, which is styled after the clamshell form factor of the original models. The line shared its trademark thinness and stylized tapered corners with the original.
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In October 2011, Motorola Mobility revived the Razr brand for a line of Android smartphones: the Droid Razr for Verizon Wireless (known simply as the "Motorola RAZR" on other networks) and an improved variant, the Droid Razr Maxx. The cell phone division became part of Motorola Mobility in 2011 as a result of the Motorola split. Motorola's strategy of grabbing market share by selling tens of millions of low-cost Razrs cut into margins and resulted in heavy losses in the cellular division. Because Motorola relied so long upon the Razr and its derivatives and was slow to develop new products in the growing market for feature-rich touchscreen and 3G phones, the Razr appeal declined, leading Motorola to eventually drop behind Samsung and LG in market share for mobile phones. However, Razr2 sales were not as good as the original V3 series, with consumers moving to competing products. The succeeding models were the V8, the V9, and the V9m.
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The Razr series was marketed until July 2007, when the succeeding Motorola Razr2 series was released. Over the Razr's four-year run, the V3 model sold more than 130 million units, becoming the best-selling clamshell phone in the world to date. The success of the Razr made the division profitable again.
Leading up to the release, Motorola's cell phone division sales were stagnant and losing money. However, within a year, its price was lowered and as a result, it sold over 100 million units by July 2006. It was launched in 2005.īecause of its unique appearance and thin profile, it was initially marketed as an exclusive fashion phone. The V3 model was followed soon thereafter by the improved V3i, including a collaboration with Apple Inc.
The V3 was the first phone shown in the series and was introduced in December 2003 and released in the market in the third quarter of 2004. The Motorola Razr (styled RAZR, pronounced / ˈ r eɪ z ər/ like "razor" codenamed Siliqua ) is a discontinued series of flip phones that is part of the 4LTR line and was manufactured by Motorola Mobility (previously Motorola) until 2007, in favor of the Motorola Razr2. The Razr V3i was sold during the height of the popularity of the Razr series.
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